Coca-Cola FEMSA is the leading bottler and marketer of multi-category drinks, and Mexico counts for the largest market in the world for Coca-Cola. The company is committed to creating economic value and social and environmental welfare hand in hand with their stakeholders.
We had been having a long-term relationship with Coca-Cola FEMSA, we had produced several videos for the commercial area and had constant communication with them. Coca-Cola Company handles marketing globally, and has bottlers in every country. In Latin America, the bottling company is called Coca-Cola FEMSA.
With 17 production plants, 145 distribution centers, 74.6 million people served, and more than 850 thousand selling points, Coca-Cola FEMSA has a huge presence in Mexico.
The company was integrating new products into its portfolio, and as a part of the onboarding process for employees, they wanted to have a communication piece in a jingle format, which talked about Coca-Cola FEMSA’s complete product portfolio.
We participated in a bidding process, and when we won, we immersed ourselves into the video production process. We wrote the script, participated in the shooting and also in the post-production phase.
The result was very positive: despite having created the video in 2017, the company continued to use it until some time ago.
Do you need a video or a comprehensive content strategy? Enter your contact information and we will call you immediately to find out your needs and prepare a proposal.