Nestlé is the Mexican subsidiary of the largest food and beverage company in the world. Although it is a company of Swiss origin, it adapted very well into the Mexican market, because they were able to adapt their products to the local needs and demands.
Nestle’s added value is to improve Mexican’s families’ quality of life, and contribute to a more sustainable future. The company consistently seeks to reflect these values in their communications. We worked on several projects with Nestlé Waters: they’d have been asking us for presentations and design pieces for some time now, until they requested we create the #OrgulloNestlé video.
Nestlé has a very broad tradition and large production plants in Mexico, with more than 15,000 employees located in distribution centers, factories, sales offices and headquarters. For the national economy, Nestlé represents a very important work source, and the company collaborates extensively with the insertion of young Mexicans into the workforce through vocational guidance, training and employment opportunities.
Nestlé was turning 150 years old, and they wanted to make a video where their trajectory was told by the employees themselves, from their perspective of the company. Shooting was made in different locations, and it was a very complex production since several permits had to be solicited so we could capture scenes in places that weren’t necessarily company-owned.
We were fully immersed into script writing, selection of appropriate locations and talent recruiting. This project represented a challenge for us, since it’s not easy to reflect 150 years of a company’s history in just a few minutes, but we did it!
We are proud to have been a part of the production of this project, and to have contributed in telling the story of such a big company with a very positive impact on Mexico.
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