What was your favorite cartoon as a child? One of our earliest memories might include watching our favorite shows. Cartoons are captivating because they’re fun, engaging, and most of all colorful. There’s something about moving images that appeal to the human brain, and this naturally extends to animated video.

Video marketing is one of the most important tools for brands to capture people’s attention and leave a lasting impression, and animation plays a crucial role. Animation breathes life into content and makes it more engaging, often unconsciously triggering emotions that we’ve long had within us.

How Effective is Animation for Brands?

According to Hubspot, 81% of businesses use videos as a marketing tool, with 78% reporting that it has helped them generate more leads. As viewership and engagement levels continue to rise, marketers are increasingly looking for ways to elevate their video content and more effectively showcase their brands and products.

Reasons to Use Animation for Your Content

  1. Stand Out: Animation helps your brand stand out by incorporating vivid imagery and design elements that reinforce brand identity.
  2. Simplify Complexity: Animation can effectively convey complex or abstract subjects and even subjects that are sensitive or more difficult to film, aiding in better understanding and retention.
  3. Accessibility: Animation makes content more accessible to diverse audiences, transcending geographical and age barriers.
  4. Engagement: Bringing brand designs and illustrations to life through animation increases engagement and shareability.
  5. Enhanced Messaging: Animation enables the delivery of concise and engaging messages, increasing the effectiveness of your content.
  6. Soundless Engagement: Research indicates that over 75% of mobile users watch videos without sound, making animation a powerful tool to connect with audiences visually. 
  7. Manageable & Cost-effective: Contrary to how it can be hard to go to shoot locations to redo certain shots, animation can be more cost-effective when it comes to adjustments and updates.

When and How to Use Animation for Your Content?

  • Website Upgrade: Incorporate animated elements to enhance user experience and visual appeal.
  • Infographics: Utilize animation to bring data and information to life in a visually appealing manner.
  • How-To/Tutorial Videos: Enhance educational content with animated visuals for better comprehension.
  • Social Media Posts: Grab attention on social platforms with catchy, animated content that stands out.
  • Social Media Ads: Increase engagement and click-through rates with animated ads that boost ad reach to captivate more audiences.
  • LinkedIn: Utilize animation to create engaging and professional content for LinkedIn audiences and stand out in the crowd.
  • Case Studies: Present case studies in a visually compelling way through animated storytelling.
  • Product Demos: Showcase product features dynamically using animation to highlight key benefits in a fun and light way.

Is Animation Expensive, You Wonder

If you use amateur and free tools, you can spend zero dollars on animation for your brand. However, results will probably be lower than expectations, and audiences will be able to spot cheaper, template-based pieces.

Freelancers, depending on the project length, complexity, timeline, and expertise involved, could help you animate a video for between tens to thousands of US dollars, but as they work independently they tend to be less organized, and working with them will take some time and effort.

Animation studios could charge hundreds to thousands of USD per minute, while professional animation companies will charge up to 5 digits per minute. Both would deliver beautiful work with iterations, customization, and customer service included in the package.

Lucky for you, at Mediaverse, we're a Latin American content creation team with cost-efficient solutions and end-to-end production services. We've worked with brands like WhatsApp, Coca-Cola, Adobe, and Netflix. Our agility as a small content creation team and our experience in professional content production make us an ideal vendor to partner with.

In Conclusion

Leveraging animation in your marketing strategy can be a game-changer, helping boost brand visibility, engagement, and message effectiveness. Message us for a quote today!  

Keywords: Video marketing, animation, how-to videos, social media content, social media ads, Linkedin content, animation studios, content creation, content creators, marketing strategy   

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