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May 15, 2025
Data-driven storytelling for higher engagement
Data and stats are everywhere, persuading us to buy a product, buy into a belief, a campaign, you name it. Data-savvy professionals and businesses also know that simply presenting numbers is no longer enough. The challenge is how to transform raw data into a story that connects with audiences on a deeper level. As Harvard Business School notes, presenting numbers in isolation often fails to inspire action or retention. However, when data is delivered as a story—with characters, conflict, and resolution—it evokes emotional responses that motivate audiences to act.
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