WhatsApp Business is a free app for business users that helps them grow their business and streamline their operations. The platform thrives because it meets people where they already are – in a conversation – and connects businesses with their customers in a familiar and engaging way.
To promote the app that was already widely popular, the client wanted an eye-catching, splashy video to generate new excitement and increase awareness. The asset would be distributed in multiple channels and would need to be customizable in length and format, all realized within a controlled budget.
A curveball was thrown after the completion of the asset that required content tailoring to redirect the creative to updated strategies and product reprioritization while remaining professional and attention-grabbing.
We developed a script and searched for a suitable business that fit the style and description of an existing fictitious business designated by the client, made possible by art direction and set design. Then we located actors that could represent the target markets, celebrated the Argentinian World Cup win in a frenzy, and dove into the shoot with a big production team in Buenos Aires, staying cost-efficient by doing so, and finally, completed post-production work in Argentina and Mexico.
We completed a 1-minute-video that checked all the requirements of the client and presented the creative with unique storytelling and animation. A short version was made as we knew it would be useful and necessary for the marketing campaigns to follow, with multiple taglines and music choices proposed before ultimately settling on an end product that turned out to not be so..!
When the client’s agenda and strategy shifted, the asset had to be updated and we quickly mobilized ourselves and adjusted the video to better fit their new needs. We achieved this with zero issue as flexibility was already a consideration and at Mediaverse we are well-prepared for change!
Do you need a video or a comprehensive content strategy? Enter your contact information and we will call you immediately to find out your needs and prepare a proposal.