Launched in 2020, Meta Business Suite is a complete social media management tool for Facebook and Instagram where users can create and schedule content, respond to engagement, analyze insights, plan organic campaigns, run ads, and organize assets.
We were asked to create a video to showcase how business owners can now send marketing messages through Meta Business Suite; although the real challenge was to create it before the feature was even created! The challenge of this project was being able to do it not in one, but six languages.
We were fully immersed in trying to understand how the new feature would behave, for which we had several meetings with product design, product managers, and other departments at Meta; timing always being an important constraint. After several iterations, once the product was almost finished and the Figma files approved, it was time to animate and localize in record time. A lot of moving parts, a lot of back and forth, but we nailed it by working hand in hand with our Meta colleagues.
We delivered a long and a short version of the video in 7 different languages, and helped the Business Messaging organization with creating the thumbnails and the emails for the platforms where the launch of the feature was announced. What a ride!
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