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Conversations Event 2023

September 2023

The Event

Conversations is the largest annual business messaging event by Meta where they announce technological innovations, business messaging developments, and new features, as well as Meta’s plans for leading the shift in 'conversational commerce'. 

The Challenge

We were commissioned by to create all the content pieces for their event in India. From launch videos to keynote presentations to social ads, our team needed to work hard to ensure that Meta's message was brought to life in the most impactful way possible. All of these tasks came with frequent meetings on top of a hectic production schedule, aggressive deadlines, and constant changes throughout production. 

The Solution

Utilizing the SCRUM framework, we divided tasks and mapped out timelines with sprint meetings to ensure transparency and smooth collaboration. We worked on their keynote presentations, multiple case study videos and articles, 1 product launch video for WhatsApp Flows, 1 sizzle video for their amazing ad performance measurement tool Conversions API, 1 demo video for Payments on WhatsApp, promotional ads for the event, as well as post-event assets for social media.

Our design team monitored the keynotes that were edited live to ensure everything was on brand, our animation and production team juggled multiple videos and animated ads at the same time, using Asana and Workplace to communicate, and our project management team made sure all asset specifications, directives, and progress were constantly updated with everyone involved.

The Result 

A big splash. Our stylish, jazzed-up marketing videos caught everybody's attention, our keynote and ad designs gracefully set the tone of the entire event. Our client was not just happy with the quality of our work but in awe of our agility and professional mannerism in the face of a production storm. With incredible hard work over 3 months, we successfully helped Meta highlight some of the world's most popular messaging services like WhatsApp, Messenger, and Instagram with the global business community, completing all event assets on time and fuss-free. 

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