Meta Spark Curriculum is an online course that was designed to guide creators to develop augmented reality. It consists of 22 hours of learning content divided into 3 levels, ranging from the first steps in the creation of filters for Instagram and Facebook, to their development through programming code.
Looking to increase the community of creators in Latin America and the Caribbean, we were commissioned to localize all the content of the program into Spanish and Portuguese, also adding the production of 4 extra lessons in English to add to the existing material.
We had a very ambitious timeline, the challenge to shoot in different cities all across the Americas paying special attention to maintaining consistency in look and feel, and a recent post-pandemic context that further complicated shootings.
We started with what identifies us: we studied. We put together a dedicated team, who trained to gain an in-depth understanding of the Spark platform. Then, we organized the work in a way that allowed us to guarantee quality, speed, and consistency:
Several months of hard work resulted in 128 videos accruing a total of 22 hours. Within days of its launch, hundreds of youngsters signed up for the program and today thousands are already part of the community of AR professionals.
We had the scoop on the learning since LATAM was the first region to receive content adapted to train creators in the use of Spark, and therefore the MV team had it as well. In short, it was a project that meant both external and internal growth and strengthened our values as a team.
Do you need a video or a comprehensive content strategy? Enter your contact information and we will call you immediately to find out your needs and prepare a proposal.